Harper&Bronx

 
  • Role: Brand Designer

  • Skills: Art direction, brand development, motion design, typography, digital design

  • Software: Adobe After Effects, Photoshop

Established in 1960, Harper&Bronx is an apparel company/lifestyle brand with brick and mortar locations in New York, Ny and San Francisco, Ca. Facing an ever-digitizing world, the company needed a brand refresh and comprehensive digital marketing plan. I created a new Harper&Bronx identity that is elegant, forward-thinking, and better represents the brand’s young, diverse, and socially conscious consumers.

 

Motion Design

 
 
 
 

Logo Animation

harperbronx_logoanimation_06.gif
harperbronx_logoanimation_07.gif
 
 

Social Media

 
harperbronx_mobileus_02_01.jpg
 
 
 

Color Palette & Typography

 

Raisin black
#231b1f
Sunray
#e2ad51
Vivid tangerine
#f2a791
Alabaster
#f2eede
Dark sky blue
#87bcde
harperbronx_colortype_01.jpg
 
 

Brand Mood

*Photography credit: Unsplash