Role: Brand Designer
Skills: Art direction, brand development, motion design, typography, digital design
Software: Adobe After Effects, Photoshop
Established in 1960, Harper&Bronx is an apparel company/lifestyle brand with brick and mortar locations in New York, Ny and San Francisco, Ca. Facing an ever-digitizing world, the company needed a brand refresh and comprehensive digital marketing plan. I created a new Harper&Bronx identity that is elegant, forward-thinking, and better represents the brand’s young, diverse, and socially conscious consumers.
Color Palette & Typography
|Dark sky blue
*Photography credit: Unsplash